The Pagelyt blog.
Plain-English guides to making your website faster, easier to find in search and AI answers, safer and more accessible.
What is GEO, and how do you get found in AI search?
Generative engine optimisation is how you make your website easy for AI assistants to read, trust and cite. Here's what it means and where to start.
Read the guideCore Web Vitals explained in plain English.
LCP, INP and CLS are Google's three measures of how a page feels to a real visitor. Here's what each one means, what a good score is and how to fix a poor one.
Read PerformanceWhy is my website slow? 10 common causes and fixes.
Slow websites lose visitors, sales and rankings. These are the problems we see most often, roughly in order of how much they cost, and what to do about each one.
Read SEOThe technical SEO checklist every website needs.
Great content can't rank if search engines can't crawl, understand and trust your pages. Work through these 15 checks to fix the foundations.
Read SecurityIs my website secure? A practical security checklist.
You don't need to be a security expert to close the most common gaps. These checks cover what attackers and browsers look at first.
Read AccessibilityHow to check if your website is accessible.
About one in six people worldwide lives with a significant disability. An accessible website serves all of them, reduces legal risk and usually ranks better too.
Read GuidesHow to audit your website for free, and what to fix first.
A website audit is a health check-up for your site. Here's what a complete one covers, how long it takes and how to turn a long list of findings into a short plan.
Read SEOWhy isn't my website showing up on Google?
You search for your business and your site isn't there. The cause is almost always one of a handful of fixable problems. Here's how to find which one.
Read GEOHow to get your website cited in Google AI Overviews.
AI Overviews and AI Mode answer the question at the top of Google and link to a handful of sources. Here's what decides which pages earn those links.
Read GEORobots.txt for AI crawlers: what to allow and what to block.
AI companies send different bots to train models and to answer questions. Block the wrong one and you can disappear from AI search without meaning to.
Read GEOWhat is llms.txt, and does your website need one?
llms.txt is a short Markdown file that points AI tools to your most useful pages. Here's how it works, how to write one and what it can and can't do.
Read SEOSchema markup explained: a beginner's guide to structured data.
Schema markup is a small block of code that tells search engines and AI tools exactly what your page is about. Here's what to add and how.
Read SpeedPageSpeed Insights explained: what is a good score, and why does it keep changing?
You run PageSpeed Insights twice and get two different scores, and mobile is always worse. Here's what the numbers actually mean and which ones matter.
Read SecuritySPF, DKIM and DMARC explained: stop your emails going to spam.
Three DNS records decide whether Gmail and Outlook trust email from your domain. Here's what each one does and how to set them up without breaking anything.
Read SpeedHow to optimise images for a faster website.
Images are usually the heaviest part of a web page and often the slowest thing to appear. Get them right and most speed problems shrink with them.
Read SEOHow to write title tags and meta descriptions that get clicks.
Your title and description are your advert in Google's results. Here's how long they should be, what to put in them, and why Google sometimes ignores them.
ReadSee what your website is telling you.
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