How to write a meta description
The description is the grey text under your title in search results, and it decides whether people click.
Why it matters
Without one, Google picks a random snippet from the page, often a cookie notice or menu text. A clear description is your free ad copy in every search result.
Steps
- Write one sentence that says what the page offers and why to choose you.
- Keep it between 70 and 160 characters.
- Make it unique for every important page.
- Preview it before publishing.
For your developer
<meta name="description" content="What this page offers, and why to choose you.">
Check it worked
View the page source and search for name="description". Google can take a few days to show the new text.
Not sure if this affects your site?
Run a free scan to see exactly which of these your website needs.