How to write a page title
The title is the blue headline in search results and the single strongest on-page SEO signal.
Why it matters
The title is what people see first in search results, browser tabs and bookmarks. A missing or generic title ("Home") makes the page hard to find and easy to skip.
Steps
- Put the main topic first, then your brand.
- Keep it between 30 and 60 characters.
- Give every page its own title.
For your developer
<title>Main topic | Your brand</title>
Check it worked
Look at the browser tab. It should show your new title. Rescan to confirm every page has a unique one.
Not sure if this affects your site?
Run a free scan to see exactly which of these your website needs.