How to add an FAQ that AI and search can quote
Question-and-answer content is what assistants most often lift into their answers.
Why it matters
When someone asks an assistant a question you have answered clearly on your site, you become the source it quotes. An FAQ also cuts down repeat questions from customers.
Steps
- List the 5 to 8 questions customers actually ask you.
- Use each question as a heading and answer it in two or three sentences.
- Add FAQPage structured data for the same questions.
- Update it whenever the answers change.
Check it worked
Check that the questions are visible on the page, then run the page through Google's Rich Results Test to confirm the FAQPage markup is valid.
Not sure if this affects your site?
Run a free scan to see exactly which of these your website needs.