How to add structured data (JSON-LD)
Structured data labels your business, products and FAQs so search and AI systems can read them without guessing.
Why it matters
Structured data is what earns star ratings, prices and FAQ drop-downs in Google, and it gives AI systems unambiguous facts about your name, address and offer.
Steps
- Pick the type that fits the page: Organization for the home page, LocalBusiness if you serve a location, FAQPage for questions.
- Generate the snippet and paste it into the page head.
- Test it with Google's Rich Results Test.
- Keep the facts in the markup identical to what is visible on the page.
Check it worked
Paste the page address into Google's Rich Results Test. It should detect your item with no errors.
Not sure if this affects your site?
Run a free scan to see exactly which of these your website needs.